For a startup accessory brand, the phrase “small but mighty” can feel more like an oxymoron than an inspiring operation. While being lean has its advantages, it also means you have to get creative with your resources. And when it comes to growth, the million-dollar question is: what’s the secret to scaling up efficiently and cost effectively?
I wake up each day with a mission: to reach more people, more of you, with an introduction to the company I’m a part of and the solutions we provide with our products.
I spend countless hours brainstorming with our marketing team. I travel the country attending events in an effort to educate the masses on the dangers of inattentiveness related to headphone use, while preaching the benefits of ours (AfterShokz). I exhaust our ad budget telling our story. Mainstream media reports on the issue, though there’s little research on the topic and what does exist is outdated. News outlets will cover lives lost — but there’s a gap in follow up as it relates to products or activities dedicated to solving the problem.
Here’s where shit gets real...
Whether you’re training for a marathon, looking to lose weight, or just looking to switch it up from binging Netflix, these tips will give you a jumpstart to help you reach your goal!
Spreading the word on AfterShokz headphones to the whole wide world is certainly a challenge, and one that can often leave us wondering if people love these headphones just as much as we do. But, then our fans write in.
We wanted to share a few favorite quotes fans have recently sent in, and to say thank-you for shouting about AfterShokz from the rooftops alongside us.
Technology plays a key role in all of our lives, nearly all the time. Sometimes that role is vital. And sometimes, sadly, it falls short. This happened recently to a dear friend and fan, Mike May, whose son went missing while skiing last month.
The United Relay of America, an incredible triple-route coast-to-coast non stop running relay. For the first time in history, three unbroken chains of runners will relay nearly 12,000 miles across the United States.
You’ve all heard of the popular conspiracies of UFO’s, aliens, area 51, etc. Well I’ve got another conspiracy to add to your books. The other day, I was just strolling along the internet, hoping to find the latest cat gif, until I stumbled upon a company named AfterShokz. I thought, ok weird name, let’s see what they’re all about. Well lo and behold, they’re a headphone company. BUT not just any headphones, “bone conduction” headphones. So immediately, I’m thinking to myself, “uh, what is this make believe thing you are talking about”.
Q+A with AfterShokz President and CEO, Bruce Borenstein
As the world’s first nonstop running relay, The United Relay of America aims to inspire, empower and connect people across the nation—to not only be a part of running history, but also be united for a better world. Those who want to make a difference for communities across the globe will set off from Seattle, San Francisco and Los Angeles, and meet in New York City, carrying three batons over 10,000 miles in three unbroken chains of runners. AfterShokz is proud to be the title sponsor and will spend the first half of 2016 raising awareness and funds for the causes.
Important: make sure your printer is scaled to 100% on a standard 8.5” x 11” page.
Cut out the measuring tool using the dotted line as a guide.
Hold the left side (L) behind your left ear and stretch the tool across the back of your head (toward your right ear).
If the white section of the sizing tool is touching your right ear, choose Trekz Titanium Mini.
If the the orange section of the sizing tool is touching your right ear, choose Trekz Titanium.