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When you love your job, magic happens

September 01, 2015

It’s no secret that it pays to like your job. We spend so many of our waking hours working—life just wouldn’t be as pretty if we didn’t dig it. The internet preaches how essential happiness at work is to our overall well being, how professional satisfaction supports the development of unique talents and gives us a sense of purpose. But enjoying what you do is bigger than that, and in my opinion, far more grand than the benefits we reap personally. When you have passion for your work, you become naturally more effective and creative. You build things. Not just things for you, but things that others will benefit from as well. You positively impact lives. You become infused with a feeling of...

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Crowdfunding: The Most Powerful Marketing Tool You Never Considered

June 22, 2015

When you think about crowdfunding, do you envision a fresh, young minds with an ingenious invention born in the garage who are seeking capital to make their dreams a reality? Well, it’s a much more valuable tool than just a platform to raise cash. And for those of us who already have efficient manufacturing systems in place, crowdfunding can become the most powerful marketing platform your business has ever known.   Though the concept of collecting funding prior to handing over a product or performing a service may be motivation enough, the marketing opportunities are what make crowdfunding so powerful, even for the most well-established brands. Because it seems an ideal fit for accessory manufacturers, especially those tending to be...

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AfterShokz makes special headphones for a special team

April 18, 2015

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